Persian Rugs
Centuries of style. Modern-day ease. Discover new Persian-inspired designs featuring timeless medallions and ornate borders for classic heirloom style with none of the traditional upkeep.
Centuries of style. Modern-day ease. Discover new Persian-inspired designs and refreshed Founder’s Collection favorites featuring timeless medallions, neutral colourways, and ornate borders. Bring home authentic heirloom style and vintage character—with none of the traditional upkeep, restrictions, or rules.
Persian Rugs — Old-World Style, Made for Modern Life
The Rug That Works with Everything You Own
A truly timeless rug shouldn’t dictate your space, it should bring everything together. Designed as a versatile foundation layer, our Persian-inspired rugs complement a range of aesthetics, from collected and traditional to modern and minimal. With sophisticated patterns and softened palettes, they add depth, warmth, and character to living rooms, dining rooms, and bedrooms without overwhelming the room.
Designed to Be Lived On, Not Protected
Traditional Persian rugs were made to be admired—but often came with rules around where and how they could be used. We believe beautiful design should fit your life, not limit it. Our machine-washable system brings the elegance of a classic Persian rug into everyday spaces, making it easy to enjoy in high-traffic areas like hallways and entryways with kids, pets, guests, and real-life messes. The result? A timeless look with the practicality your home needs.
Our Most-Loved Persian Patterns, Reimagined in Modern Neutrals
We’ve refreshed beloved Persian-inspired designs in soft, low-contrast colorways that bring a more relaxed, contemporary feel to classic motifs. Muted tones, subtle variation, and softened borders create a layered look that adds warmth and dimension while effortlessly complementing the pieces you already own.
A forever favorite, updated for the way we live today.
This collection expands our assortment with new designs alongside refreshed favorites from The Founder’s Collection by Jeneva Bell. We’ve reimagined classic Persian-inspired patterns in soft, low-contrast neutrals and desaturated palettes, creating timeless designs that feel fresh, modern, and easy to live with.
Absolutely. Our Persian-inspired rugs are known for their timeless versatility, and our updated designs make them even easier to style. Featuring softened patterns and neutral color palettes, they pair beautifully with everything from minimalist and contemporary spaces to cozy, collected homes.
Yes. Every rug in our Persian Collection is machine washable and designed for everyday living. Built to handle busy households, they stand up to daily foot traffic, kids, pets, and unexpected spills while staying easy to clean and maintain. Enjoy the elevated look of a classic rug without the traditional upkeep.